Yes, it does. But it’s not immediate.
The first aspect of traffic analysis I watch increase is keyword driven traffic to a website. For most of my Optimization effectiveness reporting purposes I sometimes omit the business name from results. These searches are looking for my clients directly, whether through tv, radio, print advertising, or prior business relationship. I first focus on new visitors that have found my clients’ websites based on their product or service, as defined by our keyword list, not focusing on the Company name. (Please note with competitive domain names it’s a must to focus on traffic recognition based on Company name. Example, freecreditreport.com, creditreport.com, freereport.com.)
Keyword based traffic should increase commensurate with rank increase. I love showing this to clients. The increased traffic isn’t always immediately noticeable, but drilling down reporting to show specific increase in keyword traffic is. We rank, we score! Typically, these are brand new leads looking for a specific product or service, they do not have a previous relationship with the business, and they are the backbone to business growth.
The average traffic increase for accounts that remain active in Optimization for 12 months is 60%. A few websites have doubled their traffic, and a few have tripled.
Looking for quick volumes of traffic? Think CPC.
Abby Kittrell; President – E Market Solutions
