Archive for July, 2010


Does SEO always increase traffic?

Yes, it does. But it’s not immediate.

The first aspect of traffic analysis I watch increase is keyword driven traffic to a website. For most of my Optimization effectiveness reporting purposes I sometimes omit the business name from results. These searches are looking for my clients directly, whether through tv, radio, print advertising, or prior business relationship. I first focus on new visitors that have found my clients’ websites based on their product or service, as defined by our keyword list, not focusing on the Company name. (Please note with competitive domain names it’s a must to focus on traffic recognition based on Company name. Example, freecreditreport.com, creditreport.com, freereport.com.)

Keyword based traffic should increase commensurate with rank increase. I love showing this to clients. The increased traffic isn’t always immediately noticeable, but drilling down reporting to show specific increase in keyword traffic is. We rank, we score! Typically, these are brand new leads looking for a specific product or service, they do not have a previous relationship with the business, and they are the backbone to business growth.

The average traffic increase for accounts that remain active in Optimization for 12 months is 60%. A few websites have doubled their traffic, and a few have tripled.
Looking for quick volumes of traffic? Think CPC.

Abby Kittrell; President – E Market Solutions

It happened. It’s common. In Sarcoxie, MO lies Gilbert H Wild, 500 acres of farmland brimming with blooms every year. Daylilies at that, so the fields are in bloom all summer. Each day one bloom opens on a stalk to reveal a colorful flower. At day’s end the bloom closes. The stalk contains many buds that will open one after the other, day after day, creating a collage of blossoms without end- for the whole summer.
I mean, 500 acres of flowers is A LOT of flowers. If you’re out that way drop in to see them. Wild’s also grows peonies, iris, hosta, and lilies. Smells nicer at Wild’s than some of our more husbandry stocked fields.

So how is it that Gilbert H Wild’s website doesn’t rank on the first page for “daylilies”? Well, it is on its way… because E Market Solutions is Optimizing toward that end. When we first began working with this account we were either finding them on page 48 of Google search results, or at times not at all. E Market calls this “The Abyss”. Now www.gilberthwild.com is holding a page two Google rank for “daylilies”.
How many other businesses that are truly the leader in their industry are not ranking in the top three pages of search results for their most prominent keyword, where their next generation of potential buyers can find them? These are great, established businesses with online earning potential and they’re drowning in “The Abyss” of search engine results pages. My account, Gilbert H Wild & Son LLC has been around since 1885 and produces five issues of mail order catalog ever year. As society transitions into more online purchasing year after year, why shouldn’t my client dominate this online selling field as well? Another real life example- my mom shops catalogs, I buy online.

If your business has a website, don’t expect it to perform heroic sales if it’s still lying lifeless in the Abyss. Call E Market. Get the rank. Get the traffic. Get the sale.

Abby Kittrell; President

Wine-making is a noble craft that has existed for many thousands of years, with some archaeological evidence dating commercial production back nearly 6,500 years.  Over the ages, the pursuit of the perfect wine continues, with multiples of fermentation procedures and storage methods tried.

Many of these wine storage methods have been adopted by family vineyards through tradition, some through trial-and-error.  For the most part, vineyard growers and wine producers alike have worked together to achieve that balance that optimizes both yield and quality, and once they find it, to utilize the best storage method that will keep their prized consumables at the peak of perfection.

Oaken barrels have been the norm for many hundreds of years, their majestic stands and stacks a familiar sight that almost instantly brings the product they contain to mind.  And their usefulness and inherent quality for flavor and finish are often preferred to this day.  But once a wine reaches its ideal state, Oak barrels can become a liability over the most recent advances in wine storage facilities and tank stands.

Largely because of mandated sanitation requirements in many regions around the world, many newer wine storage methods, wine tanks, and vats have been developed in an interest in keeping  wine stored at optimum levels and reducing maintenance and sanitation costs to a minimum.  Plastic tanks and epoxy-lined steel tanks have been tried with limited success, but also each with its own set of complications.

Because durability, practicality and cleanliness are so imperative in the current economy, stainless steel tanks have become the current standard in the industry.  And while stainless steel tanks have proved to be sturdy, economical and efficiently dependable, there have been some unique challenges they have presented.

One of these challenges, while not necessarily unique to stainless steel tanks, is the need for temperature control.  When using stainless steel tanks in the wine fermentation process, we often find the need for a greater heating or cooling capacity than one might expect,

The initial fermentation of wine in vats generates the most heat, and usually takes place at the warmest time of the year.  Attempts to combat this issue have been fought with “cooling jackets” that tend to be both inefficient and undersized or have a poor flow pattern.

With Global-Therm insulated tanks, the effectiveness of Cooling Plates is greatly improved, offering greater temperature control with less fluctuation and a much more consistent temperature, during all phases of wine  fermentation and storage.

Never before has there been a greater degree of control in the wine-making process:  initial fermentation, malo-lactic fermentation, and long-term storage can be optimized by utilizing Global-Therm insulated tanks, providing the greatest control over harmful temperature extremes, and your Global-Therm insulated tanks are available in a wide array of sizes and styles. and can be completely customized to suit your every need, including essentials such as top, bottom, and racking doors, pressure and vacuum-relief valves, internal fittings for tying-down oak chip bags or mounting oak staves .   Give them a call at 417-858-5588 for more information today!